The ending of our music video

Seb told me yesterday that he has finished editing the ending to our music video. We had to re film the footage for the ending on monday as we wasn't happy with it and it didn't work properly. So now having re filmed that part of our music video and now that Seb has finished editing it we can now upload it and put it into our music video. 

Target Audience

Our target audience for our music video would be people that enjoy the rock/alternative  genre. Which are mainly people of the younger generation, such as teenagers and young adults so that would be the age group for our target audience.

But it could also be for people who are older and still enjoy that genre of music and that would then cause them to be interested in the song and our music video.


Our target audience could also be people who can relate to the song which is about a guy who is saying he is better off alone without this girl whatever she has done to him. So anyone who has gone through a similar situation to what this song is about will be interested and will take comfort from the song.

People who are a fan of Centrefold or people who have heard of Centrefold could also be a possible target audience. But this is less likely because Centrefold is an unsigned band and they might not be that well known by people but some people out there could be fans which would then create interest and a possible target audience.

Magazine advert first draft

For our magazine advert we have decided to use a background we found on the internet and then we will have a little picture of the front of the digipak in the corner so the people who see the advert in a magazine can see what it looks like. 

This is the background we chose: 

Once we decided on our background we then put a picture of the front of the cd cover in the corner of the advert and then also wrote 'Centrefolds exclusive new single 'Better Off Alone' next to it. We have also decided to have two separate pictures of the liam and summer our actors which are the couple that were together in our video. We will take pictures of them looking serious and sad as they are not together anymore and we will also have some kind of crack or line between them showing their separation from each other. We still have to take these pictures and somehow find a line or a crack to put in between them. 

So far our advert looks like this:

Digipak draft

For our digipak Seb and I decided to overlay two photos of our main character onto a dark background. These pictures would be of the main character smiling and also not smiling so he looks sad. 

We then overlaid these two photos on photoshop and turned them into black and white photos. After we done this we then used the magnetic lasso tool to draw around the person and copied and paste it onto our chosen background. 






After we pasted the picture onto the background we then went onto a website called 'dafont.com' which is a website full of fonts and we chose the font we liked the most for the title that will go on the front of the cd. After we got the font we then put it onto the background above the pictures and this was our cd cover complete. 


This is what it looks like: 

We then made the back of the digipak which is using the same background but we will print the lyrics on the back of the song 'Better Off Alone' which is our chosen song. We have also decided to have a picture of one of our actors making a heart shape with her hands and we will put this behind the lyrics as it will make the lyrics stand out. We still have to take a picture of our actor doing this but once we have will put it on the draft for the back of the cd case we have already started. 

So far it looks like this: 

Problems we encountered

One problem we encountered was the ending of our music video as we couldn't edit it on final cut pro so we had to use a programme called 'after effects' which Seb had to use on his computer at home but then he had a problem trying to find the transition which would create the smash effect. Seb knows how to do it but it takes a while to achieve it so he is still working on it.

What we have done so far and filming tonight!

We have been editing our film to get it to a rough cut stage, which we then showed to the class last wednesday and we got some positive and improvement feedback. For example we got some positive feedback which said we had good editing and good effects. Also this group that gave us feedback liked our song. Another group said that our footage and editing fits the pace of the song, they also said that it is a start of a good narrative and I'm glad they like the narrative because that is the convention of our music video with also some bits of performance. We also used colour corrector and that group managed to notice we used it and liked it.

Another group in our class also enjoyed our editing and the overlaying shots we have included. They also enjoyed the shots we put in black and white and natural light in our shots outside. We also got some improvements that we can do to our music video such as there is a shot of the two boy actors pushing each other and we can improve this by re filming and having the two acors fighting more/more violent towards each other. Another improvement is that we need to add more strength to our narrative and as we are filming tonight and once we edit it in to our music video the narrative will gain strength. We are also in the process of filming our performance or trying to find someone else to do the performance as the actor we decided to do it doesn't feel comfortable doing it.