Beyonce's star image

Beyonce's star image is constructed through different items such as music videos, album covers and websites. It can also be constructed through interviews, gossip, photos etc. 

The music video I have decided to use to show how Beyonce's star image is constructed is 'Run the world'. The types of clothes she wears and the dancing sexualises throughout Beyonce's image in this music video. Also the extra girls dancing with Beyonce are also wearing similar types of clothing and dancing similarly. Beyonce's facial expressions and actions such as her dancing etc gets her attention from men in the video and probably also men watching the video which is voyeurism. There are lots of voyeurism in this music video as all of the men are watching Beyonce and the other girls dancing with Beyonce. The outfits that Beyonce and the rest of the girls wear show a lot of flesh creating a sexy look for them. Also the fact they are dancing in these outfits help the idea of sexy. The star image of Beyonce in this music video is sexual, dominant and powerful. The body language/actions, dancing and costumes reflect this and help to create this image. http://www.youtube.com/watch?v=VBmMU_iwe6U 

The album cover again reflects Beyonce's star image of sexy. For example on the album cover she is wearing just a fur vest which means a lot of men will look at this because she is showing a lot flesh, which makes it voyeurism because she is on display and sexualised through her clothing. Also make up helps her image as well. The way she poses with her arms above her head is as if she is showing off her body, which makes her image sexy by her clothes, make up and body language. This look is then made appealing to the consumers particularly men because of the way she looks and what she is wearing.

On Beyonce's official website there is a picture at the top which you can't help but notice, this picture draws more attention to her as she is laying down, looking at the camera wearing little clothing make her look sexy to the men which is again part of her star image. Also on the website there is a section where there is photos of Beyonce. Many of these photos through make up and body language etc appear to make her look sexy to the men and this is a part of her star image as the music video, album cover and website all do this and contribute to her star image. http://www.beyonceonline.com/us 

This interview is different to all the other pieces of research as the music video, album cover and website all present her to be sexy. But in this interview it focuses on her being a mum and her motherly instinct as she says she would like more children. This piece of research has less voyeurism and focuses less on her normal star image of sexy. But however it still refers to her normal star image such as getting into shape again after being pregnant so she can do a show after one year of not doing a show which means she wants to look good and her usual sexy image when she does it. The interview also refers to her outfit which is a long dress but its see through in places to show her flesh, these outfits are also a part of how her star image is constructed. http://www.youtube.com/watch?v=_bbTld2cJqM

Another item of research is an advert for Beyonce's first perfume advert called heat in the advert Beyonce is wearing a short red dress which is revealing at the front and shows a lot of flesh. This is a typical outfit of Beyonce's as it shows a lot of flesh and makes her look sexy which is part of her star image. It also makes her appealing to the consumers especially men. The advert also has a red glow to it such as red lighting to reflect the heat of the advert, it also helps Beyonce to look hot in both meanings of the word, which then reflects the name of the perfume Heat. Beyonce's star image is also present in this advert through her clothing and actions etc. The advert had to be show at a later time on TV in the UK so little children have a less chance of seeing it, this reflects the meaning of the advert and also Beyonce's star image in the advert. Beyonce sings the the song that goes with the advert, which helps with the atmosphere of the advert and the lyrics represent the meaning of the advert. http://www.youtube.com/watch?v=76lPciEip3A

Another advert with Beyonce in is L'oreal Paris true match. This advert is not at all like the advert Beyonce did for her perfume but she stills wears a short revealing dress because these are part of her star image and men will look at her because of this, which is voyeurism. There is also close ups of Beyonce's face which also helps to construct her image as she looks good and part of her star image is looking good in the public eye, whether that's in adverts, music videos or photos etc. Also the advert has helped her to look naturally beautiful and show off her natural beauty, which makes her more appealing to the viewers. The advert also promotes her as well because men who watch the advert would be interested in her because of the way she loos and the image she has created of herself which is mainly sexy and beautiful by wearing outfits that show off her body and causing men to look at her. http://www.youtube.com/watch?v=fWlYrH7SOUA

Beyonce's star image is constructed through many different aspects such as music videos, adverts, interviews and even photos. Also make up, outfits/costumes help to construct her star image and make her appealing to the viewers and public eye. Even though Beyonce's star image is mainly sexy, powerful and beautiful through her singing, dancing and looks she is also motherly as an interview with her said she would like more children one day. 

You Me At Six- Loverboy

http://www.youtube.com/watch?v=KFL9wRLpgng&feature=relmfu


The extreme close up shows the angry emotion on the lead singer's face which reflects the song as the song is an angry song, with angry lyrics, so the angry emotion fits. 

The police men saying "don't you feel bad" at the same time as Josh is singing it, which represents how they are saying don't you feel bad? to the crime or whatever Josh did wrong. 

The evil smile Josh does in the music video reflects the lyrics "I'm the option you shouldn't have chosen" as he sings this he also shakes his head representing the lyrics yet again. 

There is a medium shot of the members of the band holding a board around their necks which represents the trouble they are in and how people who are just about to start their prison sentence have pictures taken of them holding the boards. 

When the lead singer Josh drops his head in defeat it represents and shows how he gives up on what he was trying to do and accepts his punishment and gives up trying to be innocent. 

Nickelback- Lullaby

http://www.youtube.com/watch?v=4OjiOn5s8s8 


This music video by Nickelback is a narrative music video with also parts of it being performance. The lyrics of the song match the visuals of the video. The dark lighting at the beginning of the video reflects the situation of the man's wife going into labour and the lighting makes it more dramatic and serious. The close up of the man and the wife holding hands represents their love for each other and how the husband is there for the wife as she is in labour and in a lot of pain. There is also a close up of the women's face which captures her emotion and pain that she is going through and makes the viewers imagine what pain 
she is going through. 

The medium shot of wife looking at husband before she dies, the emotion on her face presented to the viewers through the medium shot shows that she loves him and the look also says look after our baby. 

A long shot is used when the husband is sitting outside the delivery room while the doctors and nurses attend to his wife, the long shot of the man sitting on his own emphasises his isolation and loneliness without his wife. 

The lead singer of Nickelback sings "stop thinking about the easy way out" as he is handed the baby, which represents how he shouldn't give up as he has a baby to look after now not just himself, also it represents how his wife would have wanted him to look after the baby and not give up on himself or the baby. 

There is also a medium shot of the husband looking at a picture of his wife, clearly showing the emotion as he looks at the picture. The emotion on his face shows how he is going to miss her and that each day is going to be a struggle without her and it also shows that he really loved her and still loves her. 

At the end of the video there is a long shot of the man and the baby sitting on the floor with bright lighting, the bright lighting shows how different the situation is compared to what the situation was like at the beginning of the video. The situation/mood changed to a lot happier since the man decided to keep the baby and not give it up for adoption. The lighting reflects this. 

My Immortal- Evanescence

http://www.youtube.com/watch?v=5anLPw0Efmo 


The whole music video is in black and white which reflects the lyrics of the song and the tone of the song which is depressing and sad, by having no colour and just black and white makes it more depressing. 

The close ups of the singers face clearly shows her emotion on her face and that she is sad, confused and in emotional pain. 

The video reflects the lyrics and shows that it illustrate the lyrics as it tells a narrative story of a couple obviously having broken up or they simply lost each other and they are trying to get over each other, the women is obviously in a lot of pain and loss because she is singing about how she held his hands through all of these years and now she is trying to come to terms with the fact he has gone from her life which is clearly represented and shown through the emotions and expressions on her face through the close ups. 

The long shots of the man and the women shows their loneliness now they are not together. 

The video also has a meaning, which is represented through the lyrics. 

The bandages on her hands and feet are given a meaning through the lyrics "these wounds won't seem to heal" and by her wearing the bandages throughout the whole video it represents that. 

The long shots and medium shots of her in different places represents that no matter where she goes she always thinks of him and the long shot also represents loneliness and isolation from the man she obviously once loved. 


The louder music towards the end of the video such as drums and guitars makes the song less depressing and maybe hopeful that she will get over the loss of the man she might have once loved.