The music video I have decided to use to show how Beyonce's star image is constructed is 'Run the world'. The types of clothes she wears and the dancing sexualises throughout Beyonce's image in this music video. Also the extra girls dancing with Beyonce are also wearing similar types of clothing and dancing similarly. Beyonce's facial expressions and actions such as her dancing etc gets her attention from men in the video and probably also men watching the video which is voyeurism. There are lots of voyeurism in this music video as all of the men are watching Beyonce and the other girls dancing with Beyonce. The outfits that Beyonce and the rest of the girls wear show a lot of flesh creating a sexy look for them. Also the fact they are dancing in these outfits help the idea of sexy. The star image of Beyonce in this music video is sexual, dominant and powerful. The body language/actions, dancing and costumes reflect this and help to create this image. http://www.youtube.com/watch?v=VBmMU_iwe6U
The album cover again reflects Beyonce's star image of sexy. For example on the album cover she is wearing just a fur vest which means a lot of men will look at this because she is showing a lot flesh, which makes it voyeurism because she is on display and sexualised through her clothing. Also make up helps her image as well. The way she poses with her arms above her head is as if she is showing off her body, which makes her image sexy by her clothes, make up and body language. This look is then made appealing to the consumers particularly men because of the way she looks and what she is wearing.On Beyonce's official website there is a picture at the top which you can't help but notice, this picture draws more attention to her as she is laying down, looking at the camera wearing little clothing make her look sexy to the men which is again part of her star image. Also on the website there is a section where there is photos of Beyonce. Many of these photos through make up and body language etc appear to make her look sexy to the men and this is a part of her star image as the music video, album cover and website all do this and contribute to her star image. http://www.beyonceonline.com/us
This interview is different to all the other pieces of research as the music video, album cover and website all present her to be sexy. But in this interview it focuses on her being a mum and her motherly instinct as she says she would like more children. This piece of research has less voyeurism and focuses less on her normal star image of sexy. But however it still refers to her normal star image such as getting into shape again after being pregnant so she can do a show after one year of not doing a show which means she wants to look good and her usual sexy image when she does it. The interview also refers to her outfit which is a long dress but its see through in places to show her flesh, these outfits are also a part of how her star image is constructed. http://www.youtube.com/watch?v=_bbTld2cJqM
Another item of research is an advert for Beyonce's first perfume advert called heat in the advert Beyonce is wearing a short red dress which is revealing at the front and shows a lot of flesh. This is a typical outfit of Beyonce's as it shows a lot of flesh and makes her look sexy which is part of her star image. It also makes her appealing to the consumers especially men. The advert also has a red glow to it such as red lighting to reflect the heat of the advert, it also helps Beyonce to look hot in both meanings of the word, which then reflects the name of the perfume Heat. Beyonce's star image is also present in this advert through her clothing and actions etc. The advert had to be show at a later time on TV in the UK so little children have a less chance of seeing it, this reflects the meaning of the advert and also Beyonce's star image in the advert. Beyonce sings the the song that goes with the advert, which helps with the atmosphere of the advert and the lyrics represent the meaning of the advert. http://www.youtube.com/watch?v=76lPciEip3A
Another advert with Beyonce in is L'oreal Paris true match. This advert is not at all like the advert Beyonce did for her perfume but she stills wears a short revealing dress because these are part of her star image and men will look at her because of this, which is voyeurism. There is also close ups of Beyonce's face which also helps to construct her image as she looks good and part of her star image is looking good in the public eye, whether that's in adverts, music videos or photos etc. Also the advert has helped her to look naturally beautiful and show off her natural beauty, which makes her more appealing to the viewers. The advert also promotes her as well because men who watch the advert would be interested in her because of the way she loos and the image she has created of herself which is mainly sexy and beautiful by wearing outfits that show off her body and causing men to look at her. http://www.youtube.com/watch?v=fWlYrH7SOUA
Beyonce's star image is constructed through many different aspects such as music videos, adverts, interviews and even photos. Also make up, outfits/costumes help to construct her star image and make her appealing to the viewers and public eye. Even though Beyonce's star image is mainly sexy, powerful and beautiful through her singing, dancing and looks she is also motherly as an interview with her said she would like more children one day.
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